Joico K-PAK Reconstructing Shampoo

Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Gentle enough for daily use on even the most damaged hair!