Authentic Beauty Concept Deep Cleansing Shampoo - 10oz

We all need a reset from time to time. A moment of meditation or a breath of fresh air is all we need to create a shift in direction when we feel weighed down. Our hair is no different, often needing a refresh to bring it back to a healthy state. Our Deep Cleansing Shampoo, featuring Fair Trade Violet Rice Extract ethically sourced in South-East Asia, helps remove grease and impurities from the hair. Free from sulfate surfactants, parabens & silicones, it’s a cleanser that removes impurities and greasiness. We’ve added a specially selected sulfate-free surfactant (C14-16 Olefin Sulfonate), which is a well-known cleansing agent that is high foaming with emulsifying properties. The formula mixes well with water to remove dirt, oils, and pollutants so they can be rinsed away. The Scent: A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and soft woods.